PK Communications Co.
Media Relations Information for PK Communications and Motor Sports Radio
The Motor Sports Radio Network covers major league auto racing, and produces road tests of American and foreign cars and light trucks--nothing else. Period. Do not add us to your mailing list unless your organization is primarily concerned with those subjects. e-mail newsdesk(a)msrpk.com if you are pitching a story idea (we don't consider fax, phone pitches or e-mails to any other address than newsdesk) or have a suggestion for a road test or auto racing related book review. Put the words "story pitch--Race-Talk or "Radio-Road-Test" in the subject of your e-mail. It is not our normal editorial policy to promote broadcast organizations, magazines, newspapers or websites other than our own. Sponsor changes (unless they are series sponsors) do not normally fit our definition of hard news. Once you have determined through research that we are an appropriate outlet, you may send your story pitches and plain text or .pdf file news releases to newsdesk(a)msrpk.com. We prefer that releases be cut and pasted into the body of the e-mail, rather than sent as an attached file in formats other than .pdf. The PK Communications Co. does no routine business by FAX. This includes the submission of news releases. "Race-Talk"--Our deadline to consider routine news releases is midnight local time every Wednesday. The program is released for broadcast on Thursday afternoon/Friday morning before noon. Please keep this in mind if your release has an embargo date (yes, we do honor embargos if you tell us up front). We actively solicit interviews with auto racing newsmakers, whether on scene at events or on the telephone. Book reviews are done on a rolling basis; please send review copies to our mailing address. Please provide us with the publisher URL so we may include it on our links page. We have no need for any pictures for our radio program, and will delete those types of files if sent in a routine news release. Press kits are appreciated, especially if they are on CD-ROM or USB flash drives. EXCEPTION: If you have the capability to send mp3 files, we can accept them as long as they are virus scanned, under a minute in length and are exactly the same comments quoted in any print or other written release. The following page will outline our technical requirements and suggestions: "Radio-Road-Test"--We produce 52 programs per year, and book road tests on a rolling basis in all regions of the United States and Canada. As time permits, we like to attend product launches and other functions which will give us a heads-up on what is new. Our usual practice is to produce and release the road test program 3-4 weeks after the test drive is completed. Press Kits are appreciated, especially if they are on CD-ROM or USB flash drives. We encourage press fleet executives and corporate product PR managers to call with any ideas for future bookings. Recordings of past programs are available from our archive page. The last 2 as broadcast episodes of "Race-Talk" and 10 past as broadcast episodes of "Radio-Road-Test" are available for your download in MP3 format. The programs are copyrighted. Audio excerpts of 20 seconds or less from the programs fall under Fair Use and are allowed only with proper recognition of their source.
You may subscribe to our weekly podcasts by copying and pasting the following links in your web browser (no iPod subscription needed):
"Race-Talk" http://www.msrpk.com/podcast/racetalk.rss.xml "Radio-Road-Test" http://www.msrpk.com/podcast/roadtest/rss.xml Special Podcasts: http://www.msrpk.com/podcast/special/rss.xml News Releases From the PK Communications Co.